Lesley Yarbrough_

I've spent the last twenty years figuring things out for small, scrappy startups. From building and running all things marketing to building and launching , I'm a highly adaptable Swiss Army knife that can fit whatever the business needs are at any given moment.

When I'm not on a computer, I'm usually running long distances, working in my garden, or out taking photos.

Say hello — email, LinkedIn, or GitHub.

Projects.

Photography.

Experience.

BB Engineering

Director, Marketing & Technology

2026–Present · Albuquerque, NM

Leading website development, marketing strategy, and social media for a soon-to-be-launched adaptive mobility UTV.

Allio Capital

Head of Product

2024–2025 · Remote

Founding product manager and head of customer experience for a retail investment app. Led branding, marketing strategy, and ad design alongside the roadmap, and helped launch to a 4.8 app store rating.

Routable

Director of Customer Support

2020–2023 · Remote

Built the support department from the ground up, leading a team of 10 agents, engineers, and managers to deliver best-in-class service in a high-growth environment.

GrooveHQ

Head of Customer Experience

2015–2019 · Remote

Owned customer experience end-to-end including success, support, and product marketing for a B2B SaaS platform.

Replay Poker

Head of Community

2014–2015 · Remote

Built the community and player support foundations for an online poker game and community. Managed the blog, social media accounts, and community events.

COLOURlovers

Content Marketing Manager

2012–2014 · Remote

Managed the blog content, brand partnerships, newsletters, promotional events, and social media for a design community of over 2M members.

Creative Market

Community Marketing Manager

2012–2013 · Remote

Grew a young marketplace through blog and social media content and community building, driving community growth and engagement leading up to the company's acquisition by Autodesk.